CORPORATE AND SOCIAL RESPONSIBILITY

The Green Paper of The European Commission gives the following definition of Corporate Social Responsibility (CSR):
‘A concept that serves the companies as a basis to integrate voluntarily social and environmental aspects into their business strategies and interrelations  with all interested parties.’
Corporate Social Responsibility means the companies to work voluntarily, without being forced by law, to achieve social and environmental goals in their everyday  business activities. The innovations in the fields of employee health care, business education and lifelong learning, as well as the environmental issues are also part of the CSR Program which involves discussions with many interested parties.

‘CSR is an expression of the understanding that each organization should take responsibility for its impact on the social groups with which it interacts. It is a long-standing commitment on the part of business to develop its business honestly and responsibly, to contribute to its economic development, while at the same time helping to improve the lives of its employees and their families, the local community and society as a whole,   EC acceptable for both business and development. ‘

The social responsibility of the business is multi-layered. At the first level the  adherence to the principles of corporate social responsibility implies compliance with the following obligations: timely payment of taxes, wages, opening new jobs. At the second level  CSR presupposes the provision of adequate work and life conditions for workers by increasing their qualification, prophylactic treatment, social sphere development. The supreme third  level of responsibility is the performance of charity activities, incl. improving the local infrastructure.

In particular The Corporate Social Responsibility could  be directed to  the following areas:

Society

  • Improving the urban environment
  • PR activities with social impact
  • Voluntary Labour
  • Preservation of the cultural and historical heritage
  • Product quality and safety

Environment

  • Pollution control
  • Restoration or protection of the environment
  • Recycling
  • Costs for energy efficiency and reduction of environmental pollution
  • Managing the impact of the environment and the natural resources
  • Optimal use of natural and technical resources
  • Harmonization of ‘man-environment’ system
  • System of environmental education and knowledge of the environmental risks

Human capital and work conditions

  • Development of healthy and safe work conditions
  • Training and staff development
  • Supporting career development
  • Employee satisfaction and commitment
  • Motivation and individuality

Knowledge and education

  • Encouraging the young intelligent people